Curves, the international women’s fitness franchise, is no stranger to the fight against breast cancer. Over the last several years, Curves locations, including the one in Canarsie, have participated in various fundraising and charitable events to raise millions for the cause. Now, to continue their efforts, Curves of Canarsie will be offering the Liv Aid breast self-exam kit during October Breast Cancer Awareness Month to help women become more comfortable performing their monthly at-home exams.
Breast self-exam is an important step a woman can do herself as part of a regular breast health routine. “Clearly, a significant number of breast cancers are found by the patient herself, even in the setting of a normal mammogram,” says renowned breast cancer surgeon, Ernie Bodai, MD, FACS. “The Liv Aid greatly enhances a woman’s ability in detecting an abnormality, which in many cases will lead to early detection and a better chance for a cure.”
Non-members can get a free Liv Aid when they come in for a complimentary Fitness Assessment. Curves members have a variety of ways to obtain a Liv Aid, including showing proof of a mammogram within the last 12 months. Liv Aids are also available for purchase by anyone in the community.
And to help Liv Aid recipients remember to use them, they can sign up to receive complimentary monthly email alerts from Olivia Newton-John, who has partnered with Curves to help promote breast cancer awareness. “Being a breast cancer ’thriver,’ I know that early detection is key to good breast health,” says Newton-John, whose cancer was diagnosed in 1992 and who is now cancer-free.
“Curves has always been an advocate of breast cancer awareness, but now we’re taking it a step further and helping the women in our community exercise good breast health,” said Paula Mandracchia, owner of Curves of Canarsie, 2118 Rockaway Parkway. “We’re proud to be part of a company whose goal is to put the Liv Aid into a million women’s hands this October.”
©2008 Community News Group
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