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If life sometimes seems like a battle, surrender to the comforts offered at War VI (8707 Fifth Avenue, 718-238-3773), a clothing store.
The trendy boutique in Bay Ridge features underground hip-hop clothes. As it is also an authorized Nike representative, it carries the popular brand’s clothing and footwear.
With the holidays approaching and the economy still hurting, War VI is offering consumers an incredible way to beat back the holiday blues: 50% off every item in the store, says Raymond Corbin, one of the shop’s owners.
It’s a special offer that starts on Black Friday, (the day after Thanksgiving), and is good until the end of the year. “We’re giving the consumer a break,” he says. “When times are good, we charge the regular price, but with this recession…“Well, he feels like the consumer should get a break.
It’s a win-win situation for everybody as it promotes good will, gets people into the store, and keeps the merchandise moving, he says. Good will is something Raymond likes to promote all year long, but it seems especially important during this holiday time, and with world conditions as they are. After all, Raymond considers himself a good Christian. So much so, don’t expect to find loud hip-hop music playing in the store. “Gospel music is played,” he says.
Why gospel? He believes it makes shopping at War VI a pleasant experience for all people. “It’s relaxing for everyone, including older people,” he says.
“You can feel comfortable coming in here with grandma, and buying something.” Odds are she won’t complain about the lyrics.
His philosophy in life is, “God first,” he says, and he feels no obligation to blast hip-hop music just because this type of merchandise is sold at the shop.
“The music doesn’t have to match some of the clothing at the store,” he says.
The store’s rather unusual name has an intriguing history, says Raymond. He and partner, Anthony James, are the store’s present owners, but originally, there were six partners, and all of them felt “at war with the clothing world.” He says, “We wanted to get into the game.” So they did.
Raymond had been working in the construction business.
Anthony was a barber who cut hair in Bay Ridge, and he was also known for his sharp clothes. “People would ask him, ‘Where did you get that?’ Or, they would say, ‘I like your sneakers.’”
Both were “tired of working in their fields,” and they were looking to go into business for themselves.
Anthony, who had a following at the barber shop, felt that his customers in the area would enjoy shopping at a clothing store that highlighted his taste in fashion. So the men saved their money, and opened the shop about two years ago, says Raymond. It changed its name a couple of months ago, he says, as it underwent a transformation, and is now under new management.
The reference to “war” is about the competition, he says. “We need a strategy to make it work as we compete with the guy down the block.” One gets the sense that he means it figuratively, not necessarily, literally. “We grew up in the projects,” he says, “We’re not a suit and tie group.”
No doubt a lot of people can relate to their ideas, their sense of accomplishment, as well as their fashion sense.
Among the brand names they carry include Crooks and Castles jeans, jackets, and clothes; 10Deep; PRPS jeans, and Hellz Bellz, he says. The majority of the clothing at the shop are for men, but there are a number of items for women, too. These include ladies’ sneakers, T-shirts, pants, and sweaters, including “sexy clothes from Salvage for ladies,” Raymond says.
No matter who’s on your shopping list, everyone loves Nike, and nothing beats the convenience of shopping in the neighborhood. “We’re going to be around for a while,” Raymond assures.
War VI is making shopping for the holidays even more enticing: “The first 20 people to bring in their advertisement in this paper will receive a free gift,” he says. It’s another way you can come out a winner in the battle.
©2008 Community Newspaper Group
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