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Local Merchants Survey Shoppers

The businesses along one of Bay Ridge’s main drags want to know what those who live in the community enjoy along the strip.

To that end, the Merchants of Third Avenue (MTA) has launched a survey that is meant to identify the sorts of businesses that customers now patronize, and what they would like to see.

The survey is basically meant to be a gesture from neighbor to neighbor, explained Rosalie Drago, a marketing consultant to MTA. Drago spoke about the effort at a series of neighborhood meetings, including the September meeting of the Bay Ridge Community Council, and the October meeting of Community Board 10.

“Most of the businesses in this neighborhood are neighbors of yours and mine,” Drago noted. “It’s hard enough to run a business in regular times. In these economic times, it’s become particularly difficult.”

The survey, she explained, “Is meant to help us gather data that we can use to help the businesses do better on Third, and also to help solicit funds from the city, from different sponsors. We truly want to know what you think is working or not working on Third Avenue.”

The data can help the merchants identify appropriate businesses for vacant storefronts, Drago added. “One of the things we can do if we know what kind of businesses you would like,” she explained, “is we can form a committee to seek out the right businesses for Third Avenue instead of ones that keep opening and closing.”

The 26 questions on the survey, which can be accessed at www.thirdavenuebayridge.com, range from demographic data (ages of members of the household, income and education level) to specific questions about the businesses that are patronized by each person who responds.

Two key questions are “How often do you dine on Third Avenue?” and “How often do you shop on Third Avenue?” Other important questions seek to identify what other shopping areas are patronized by Ridgites, and for what products or services, as well as what sections of Third Avenue the person usually goes to, and what amenities would make shopping on Third Avenue a more pleasant and rewarding experience.

All those who complete the survey and provide contact information will be entered into a drawing to win one of 10 $100 gift certificates for use at local businesses.

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