Today’s news:

Bread line! Panera to open at Kings Plaza

Brooklyn Daily

Panera Bread, an artisanal bakery and sandwich chain, will open its first shop in Brooklyn on Oct. 31 — inside the Kings Plaza Mall on Flatbush Avenue and Avenue U.

The Missouri-based company’s store will have an entrance on Flatbush Avenue, said Tom Doherty, vice president of development for Panera Bread, who added that Kings Plaza’s “visibility” made it an easy choice for the company’s first venture into the borough.

“It will act as a billboard for the brand as we enter into Brooklyn,” Doherty explained.

“Kings Plaza has high traffic and we are conveniently located at one of its main entrances.”

Panera, which boasts “cozy conversation nooks,” free WiFi and a selection of pastries, specialty breads, sandwiches, paninis, soups, and salads, considers itself a high end cafe for “fast casual” eating. It will join McDonald’s, Sbarros, Nathan’s, Cinnabon, Taco Bell and Subway in the mall.

It will also be part of Kings Plaza’s “window revolution” that began with the addition of a Best Buy electronics store: the boxy, brick-faced, 41-year-old mall has begun adding ground-floor stores with display windows.

Calls to Kings Plaza for comment were not returned.

Panera says it will open its second Brooklyn location on Adams Street between Johnson and Willoughby streets next February — where it will be in direct competition with the similarly themed Au Bon Pain eateries in the area. Panera Bread and Au Bon Pain were part of the same company until 1999.

The two new eateries will bring 120 new jobs to the borough, a Panera Bread spokeswoman said.

Anyone looking for a job opening at Panera Bread can visit www.panerabread.jobs.

Pin It
Print this story Permalink

Reader Feedback

parris from brooklyn says:
Donald and Matt were great servers very attentive an they are an asset to there profession and to there employment!
Dec. 10, 2011, 11:19 pm

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynDaily.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynDaily.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

CNG: Community Newspaper Group