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Hip wedding expo says ‘I don’t’ to traditional ceremonies

Brooklyn Daily

Saying I do has never been so ironic.

An unconventional wedding expo for the hipster couples who want to get hitched — but without the traditional baggage — is coming to one of Brooklyn’s hippest neighborhoods this January.

The producers of the regional anti-bridal show, “Lovesick: A Wedding Expo for the Cool at Heart,” will unite soon-to-be-married couples, who are looking to shy away from the mainstream cliched, fairy-tale wedding, with an array of more than 40 alternative wedding vendors at the Music Hall of Williamsburg for the second time ever.

“When we search for vendors we look for creativity and ideas that go against the grain of what wedding magazines and TV shows force on couples,” said co-producer Tom Wright of Hi-Society Productions, a Philadelphia-based wedding DJ and cinematography company that has been hosting the Lovesick Expo in northeastern cities since January 2011.

“Weddings don’t have to be stuffy pomp and circumstance, so we put together a room of creative professionals who want to collaborate with couples to bring all of their crazy or nontraditional ideas to reality.”

According to Wright, the Lovesick Expo is guy-friendly and even caters to same-sex and environmentally conscious couples, unlike traditional wedding shows that only focus on the bride-to-be.

At the expo rows of eclectic vendors including event planners, caterers, event stylists, dress designers, florists, jewelers, invitation makers, grooms-ware designers, photo booth rental service providers, magicians, vintage prop rental service providers, photographers, DJs, cinematographers, and more will show off their wares in a venue that will boom with live music and a booze-filled cash bar.

“The whole event is about helping people find individuality in the wedding world,” said Wright.

Among the many wedding bazaars including Love ‘n Fresh Flowers, Birchtree Catering and Bettie Page clothing, there will be no shortage of handcrafted goods, organic and locally grown flowers, eco-friendly items, and caterers who specialize in vegan and vegetarian fare.

For the first time ever the Lovesick Expo will feature a “fashion bar,” or a lounge area where attendees can try on bridal, groom, and cocktail attire and booze-up at the same time, said Wright.

The expo will even showcase spicy burlesque performances and up to $10,000 worth of wedding-related goods will be raffled off. All of the proceeds from the raffle will benefit the Philadelphia-based non-profit Children Can Shape the Future.

Lovesick: A Wedding Expo for the Cool at Heart at the Music Hall of Williamsburg [66 N. 6th St. between Kent and Wythe avenues in Williamsburg, www.lovesickexpo.com]. Jan. 12, 11 am–3 pm, $6.50 online, $10 door.

Reach reporter Natalie Musumeci at nmusumeci@cnglocal.com or by calling (718) 260-4505. Follow her at twitter.com/souleddout.

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